JOURNALISM SKILLS IN THE REGIONAL MEDIA: THE IMPACT OF THE BUSINESS ENVIRONMENT AND OTHER SOCIO-COMMUNICATIVE FACTORS
Purpose. The study reveals the state of journalism in the Kharkiv region, the impact on its social, cultural, and economic specifics, the role of voca-tional education, and working conditions. Methods. Philosophical, general scientific, and specific research methods were used during the research. The principles of historicism and objectivity are also applied. Through analysis, synthesis, and generalization, it was possible to identify and systematize the study's essential components. Methods of journalistic studies, psychology, sociology, etc., allowed to obtain the necessary information and achieve the goal. Results. Ukrainian media professionals do not always have specialized education and are officially employed. The law gives journalists additional rights and responsibilities. Adherence to the code of ethics and professional standards can testify to the quality of media materials. The work of regional media is affected by the following factors: thematic, species, financial. Due to low profits or at the owner's request, the media resort to the creation of manipulative content, ignoring socially essential topics. Many regional online publications do not publish their content, or it is of shallow quality. Although such resources cannot be called media, users continue to cite them without checking the information. There are also highly skilled professional newsrooms that saturate their tapes and airtime with full-fledged journalistic materials and have successfully obtained independent funding sources. Conclusions. Journalistic skills could not be clearly defined, but they can be determined by certain parameters. First of all, high-quality media material must comply with laws and professional standards. Also, it is influenced by the author's erudition, abilities, and moral principles. At the same time, economic and political factors, the biased editorial policy can nullify all the efforts of the journalist. Consistent commitment to ethics and standards, additional self-education, professional trainees, and ...